Media heavyweight News Corp has launched a competitor to Buzzfeed and the Internet crowd is having a field day
Quartz reported Rupert Murdoch's corporation quietly launched the viral video site called the Internet Action Force (IAF) at a News Corp NewFront presentation on Friday in New York. The media kit says its mandate is to produce original videos and curate "buzzworthy videos" from around the Internet.
The former digital editor of Conan O'Brien's Team Coco, John DeVore, is leading the charge, so you must assume he knows what he is doing. The site, which went live a month ago, is made up of only video content and is TMZ-brash in font. The majority of videos are low on YouTube views, but some breakouts have hit views in the tens of thousands Read more...
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