LONDON — Carlsberg has waded into the big beach body debate of 2015, with a perfect response to the controversial adverts.
Protein World's ad, which featured a woman in a bikini and the words "are you beach body ready" sparked a massive backlash earlier this month.
Commuters defaced the posters and 67,000 signed a petition for its removal, while people started their own Each Body's Ready campaign on Facebook and others began arguing with the company on Twitter as they unapologetically taunted them. A protest is planned for Hyde Park this weekend, with nearly 1,000 people signed up to attend. Read more...
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