In its earnings, Facebook will have to answer questions about video ads

Most analysts are now falling over themselves for Facebook.

Facebook is "cranking on innovation," an analyst at Cowen wrote in a note last month. It has "unmatched targeting potential and very potent monetization formats," explained an analyst at Cantor Fitzgerald. For that reason, an analyst at Pivotal Research concluded, "Facebook is still our favorite among companies dependent on digital advertising."

So perhaps it's no surprise that analysts and Wall Street are expecting big things from Facebook ahead of its earnings report on Wednesday afternoon.

The social media giant is expected to post earnings of $0.40 per share on revenue of $3.56 billion for the first quarter of this year, according to the consensus estimate from analysts surveyed by Thomson Reuters Read more...

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