LONDON — Over 40,000 people have signed a petition calling for the removal of an advert that's been deemed body shaming amid an online backlash.
Protein World's ad campaign, which features a woman in a bikini and various products in the company's "weight loss collection," asks the question: Are you beach body ready?
It angered a lot of people - but the company aren't backing down.
The posters have been defaced dozens of times, inspired an "Every Body's Ready" Facebook page, and seen the Advertising Standards Authority flooded with complaints. Read more...
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