The above message appeared on the Google Webmaster official blog. The whole internet went CRAZY a few months back when Google merely hinted that a secure https connection could play some role in ranking. Now Google is flat out saying that this other new change will have a significant impact on search results. The internet is aobut to melt down… So just what is this all about, what does it mean for you, and how do you fix it. What is prompting this preference of Google towards Mobile, anyway? First, let’s begin with some facts. Google is a business. They’re a pretty cool business with a large emphasis on fun tech and making life pretty sweet for most of us, and while they may rule us all some day, they’ll probably be pretty cool overlords. Google makes 95%+ of their revenue from people clicking on ads in search (and on Youtube). Yup, those little ads to the right of (and above) the organic search listings are essentially the modern form of the YellowPages, and businesses pay a lot to get in front of buyer traffic. Google’s customer is you, or me, or anyone who is searching. I mean, in a sense, their customers are also the people who pay them to advertise, but primarily it’s the searchers, because they are the natural resource that drives google. Lose them, and the advertisers will leave. Google keeps it’s customers happy by returning the best results. The reason I don’t use bing, even though they want you to think that their results are better, is that while Bing was the first to introduce some pretty features, the actual search quality has been better, traditionally, on Google. The Google Algorithm is just better at returning what I want/need than other search engines, and so “Google” has entered our language as a synonym for “search for, research, or look up an answer”. Google currently has the market share of search – but it’s slipping to some degree. This is pretty big. Google has commanded as high as 94%+ of the market share for search, but recently, it’s fallen to around 70%, with the rise of Bing, Yahoo, and a few key partnerships among them. At the end of 2014 and into 2015, Mobile Search SURPASSED traditional desktop searches. Mobile devices (Phones, Tablets, etc) are now ubiquitous. 60% of searches are done on a mobile device – and from 8am to 5pm as much as 80% of searches – especially with “local intent” (i.e., those looking for a local stop like a shop or restaurant) are done on a mobile device!) Not all websites play nicely with mobile devices. Those pocket computers are as powerful as the space shuttle that landed on the moon, according to some. Yet for all their charms, they can’t render flash and their screens are tiny. Statistically, if a user can’t view your site on their device in about 6 seconds, they’ll bounce. If 60% of users bounced a lot when using Google to […]
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